Customer Profitability Management
John A. Miller
64 page Power Point presentation presented at a conference in Tokyo in May, 2009 sponsored by the Consortium of Advanced Management International (CAM-I). Covers the principals of customer profitability, definitions, steps to calculate customer profitability, and most importantly best practices and examples from companies like Marriott Hotels, Zippo Manufacturing Company, and FedEx
Customer Profitability APQC Kick Off Presentation
Customer Lifetime Value
John A. Miller
32 page Power Point presentation titled Customer Lifetime Value presented to a BAIAMIFS Conference in April 2007
Customer Lifetime Value. Marketing Models and Applications
Calculating and Reporting Customer Profitability
John A. Miller
44 page Power Point presentation presented at the Executive CMA program in Winnipeg Canada in March 2007. Topics include benefits and applications, principals, customer segmentation, revenue assignment, assets and customer investments and cost to serve.
APQC SME Presentation Calculating and Reporting Customer Profitability
Killer Customers The Trillion $ Opportunity
John A. Miller
22 page Power Point presentation and workshop given to the Cost Management Advanced Practices Symposium on May 13, 2005. Workshop topics included Overview and Background, Customer Segmentation, Cost to Serve, Tracing Assets, and Valuation/ Economic Value Added
Killer Customers. The Trillion $ Opportunity
Secondary Research
186 Pages of Secondary Research conducted for the Customer Profitability Best Practice Study
186 page Secondary Research for Customer Profitability Best Practice Study