Reference Material – Customer Profitability
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Customer Profitability Tools & Resources
Access essential frameworks, templates, and reference materials to analyze, measure, and optimize customer profitability effectively.
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Calculating and Reporting Customer Profitability
44 page Power Point presentation presented at the Executive CMA program in Winnipeg Canada in March 2007. Topics include benefits and applications, principals, customer segmentation, revenue assignment, assets and customer investments and cost to serve.
John A. Miller
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Killer Customers The Trillion $ Opportunity
22 page Power Point presentation and workshop given to the Cost Management Advanced Practices Symposium on May 13, 2005. Workshop topics included Overview and Background, Customer Segmentation, Cost to Serve, Tracing Assets, and Valuation/ Economic Value Added
John A. Miller
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Customer Profitability Management
64 page Power Point presentation presented at a conference in Tokyo in May, 2009 sponsored by the Consortium of Advanced Management International (CAM-I). Covers the principals of customer profitability, definitions, steps to calculate customer profitability, and most importantly best practices and examples from companies like Marriott Hotels, Zippo Manufacturing Company, and FedEx
John A. Miller
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Customer Lifetime Value
32 page Power Point presentation titled Customer Lifetime Value presented to a BAIAMIFS Conference in April 2007
John A. Miller
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Secondary Research
186 Pages of Secondary Research conducted for the Customer Profitability Best Practice Study
John A. Miller
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Customer Lifetime Value
32 page Power Point presentation titled Customer Lifetime Value presented to a BAIAMIFS Conference in April 2007
John A. Miller
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Secondary Research
186 Pages of Secondary Research conducted for the Customer Profitability Best Practice Study
John A. Miller