Customer Profitability

The detailed process of reporting and calculating customer profitability is a core competency of Arkonas. We are practiced in the design and installation of systems and methodologies that calculate and report the profits earned on individual customers and customer segments. Our clients use our reporting to drive product/service promotions and to align sales and marketing resources with high value customers.

Arkonas helps clients implement business models that provide an accurate picture of the costs and profitability of the business to make informed decisions that improve overall profitability by:

  •  Changing the customer/product mix
  •  Defining a better price structure
  •  Reducing operational costs
  •  Targeted marketing, and sales spending